May, 2015

Improve Your Website Homepage

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Potential clients will make a judgment about your service or product without really knowing what it’s all about. Why? Your homepage may prevent them from navigating their way to learn more about your offering.

A study conducted by Google found that a user could form judgments of attractiveness or trust within 1/50th of a second based on context or visual complexity on a website. As Hubspot mentioned, “Homepages are the online version of a handshake at a networking event”.  So, you need to make a good first impression!

Here are a few guidelines to keep in mind when developing your homepage:

Make it Simple

According to Harvard Business Review, a study revealed that over 7,000 consumers make their decisions to buy a product, revisit a website and recommend it to others based on their experience navigating through the site.

Tips:

  • Remove extraneous elements
  • Create more white space
  • Move content below the fold
  • Look at other websites and use a familiar layout

Make it Usable

We are sure you have heard the saying “less is more”. Right? To make a homepage usable and effective, it has to be easy to use.

Tips:

  • Identify your goal for website browsers and make that the central goal of your homepage.
  • Step into users’ shoes. What are they looking for? What are they trying to accomplish? Why are they there in the first place?
  • Reduce options on header menus, calls to action, social icons and other clickable elements. By doing so, you will remove distraction. Too many options can be distracting for users.

Create a call to action

As mentioned previously, your homepage must align with your overall goal for users.  Don’t forget to make that call to action!

Tips:

  • Use a prominent headline that calls for action
  • Clearly make a unique selling proposition on your homepage
  • If relevant, feature a large call-to-action button above the fold

La Voz Marketing can help you develop an effective, responsive-design website that achieves your desired goal. For more information, contact us at info@lavozmarketing.com.

Increase Your Email Marketing Budget this Year

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Statistics indicate that email marketing is successful and companies are seeing substantial ROI in the marketing medium. Here are five reasons why you should increase your email marketing budget this year:

  1. Email Marketing is Increasing
    According to Salesforce, 73 percent of marketers claimed email marketing was a core strategy for their business. It is becoming a trend to use it and you shouldn’t fall behind. In fact, eMarketer says 69.7 percent of US Internet users prefer email as the method of communicating with businesses.
  1. Email Marketing Helps Existing Campaigns
    You can direct attention to your website by offering sneak peaks of some of your content, or increase your social media followers by inviting people to share deals on social media.
  1. A small increase in your budget can lead to big returns
    Email marketing tools, such as MailChimp or Constant Contact, can help you get started on your email marketing efforts without a budget. Once you learn how email marketing works, don’t be afraid to upgrade! Spending extra money on your email designs will attract potential customers and increase both brand loyalty and engagement.
  1. Objectively measure your results
    Every email you send out will be tracked by the email marketing tool that you use. At the very least, you will be able to do the following

-Monitor your delivery rates
-Monitor your open rates
-Monitor the total number of click-throughs

Your conversion rates will help you to determine whether your email marketing budget and efforts are enabling a profitable return. Find out what is working and what is not working using the data you’ve collected.

  1. People demand more
    Serve your people with great designs, appealing copy, and better offers such as giveaways, discounts, and special deals. According to Salesforce, marketers consider email content and design as the most critical aspect of an email by 79 percent and as one of the most effective aspects of an email by 66 percent. Mobile-friendly email designs should also be something to consider since Forrester’s research reports that 72 percent of US online adults send or receive personal emails through their smartphones at least weekly.

For more information about email marketing, contact us at info@lavozmarketing.com.