February, 2015

US Hispanics are more inclined to buy products using mobile devices

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Marketers who are looking to invest in mobile marketing this year should target the Hispanic market. Hispanic consumers are more likely to use mobile devices to buy products than non-Hispanics. A study revealed 52 percent of people who are comfortable using a mobile device to make a purchase for clothes, electronics, music or movie tickets are Hispanics.

Our recent blog post on social media marketing in 2015 indicates marketers are already planning to increase budgets for social media marketing and digital advertising. Before creating new digital advertisements, it is important to know that Hispanics are more likely to use their smartphones or tablets to research before making a purchase. According to eMarketer, 35% of Hispanics use social media when researching products on their mobile devices. Online product reviews and product ratings also influence the Hispanic consumers’ decision to buy.

Another study shows non-Hispanics are not likely to take action when they receive deals or see online advertisements. In contrast, 62 percent of Hispanics are more likely to take action after reading deals and 57 percent will take action after seeing sponsored search-engine advertisements.

LVM wants you to consider the Hispanic market when you make the shift to digital advertising. For more information on the Hispanic market, read our blog post on 3 Things You Need to Know About the Hispanic Market or contact us at info@lavozmarketing.com.

Social Media Marketing in 2015

Pew Research Social Media UPdate
Social media usage is increasing and so should your budget for social media marketing in 2015. eMarketer estimates there will be 154 million social network users this year. Although Facebook is still in the lead, Debra Aho Williamson, eMarketer’s principal analyst, says the next phase of growth in social networks is happening on mobile social media platforms such as Twitter, Instagram, Pinterest and Tumblr.

In a recent survey, 5,000 marketers were asked about their budgets for 2015. Here were some of the results:

  • 84% of marketers plan to increase their budget and 38% of these marketers plan a shift in spending from traditional advertising to digital advertising
  • 70% of marketers plan to spend more on social media advertising
  • 68% of marketers have already integrated mobile into their larger marketing strategy

Marketers shared the belief that mobile marketing and social media is core to their business. So, which social networking sites should you be investing in?

According to Pew Research, Instagram, LinkedIn, Twitter, and Pinterest increased in membership and saw significant growth in almost every demographic group. As you may know, each social media platform targets a different demographic. eMarketer predicts how market share will change for the top social networks in 2015, finding that the largest group of social media users will still be using Facebook and are between the ages of 25-34.

For more information about social media marketing and social media advertising, contact us at info@lavozmarketing.com.