January, 2015

3 Things You Need to Understand About the Hispanic Market

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Since Hispanics are expected to become the majority demographic, marketers are implementing strategies for their brands aimed at targeting Hispanics. Some brands seem to successfully market to them appropriately while other brands appear to not understand them at all. La Voz Marketing believes understanding the Hispanic culture is key before developing any marketing strategy. Here are three things you should know and fully understand about Hispanics before developing your marketing campaign.

 

Hispanics are not one homogenous group.

Brands continually make the common mistake of assuming all Hispanics are the same. In reality, they descend from various countries throughout Latin America and have different customs.

At home, Hispanics are more likely to speak at least some Spanish than speak English solely. However, Hispanics are more likely to speak English than Spanish away from home.

In Hispanicad.com Hispanic Market Overview Report, 36% of Hispanics are reported to be English dominant inside the home. This number rises to 58% when asked if they are English dominant outside the home. These numbers showcase the importance of developing marketing messages in Spanish and culturally attuned marketing messages in English.

Not all Spanish is the same.

Although Spanish tends to be the primary language, words and phrases vary depending on the country. For example, ‘pura vida’ (pure life) is a popular saying in Costa Rica that is not used anywhere else. In addition, we recommend that you are careful with translations because not all translations carry out the intended meaning.

La Voz Marketing specializes in developing marketing messages for the Hispanic audience and can help you with your marketing needs. For more information, visit lavozmarketing.com.

LVM Client ARTIC Opened Early December

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The Anaheim Regional Transportation Intermodal Center (ARTIC) opened for transit users on Saturday, December 6, 2014. Located between Honda Center and Angels Stadium, the LEED-Platinum designed facility allows transit users to plan their routes with direct links to OCTA, Metrolink, Amtrak, Anaheim Resort Transportation, Megabus.com, Greyhound, Yellow Cab, California Yellow Cab, 1-800-4MY-TAXI, bikes, auto parking and more. ARTIC also has unique dining establishments and amenities such as WiFi, charging stations and more.

On December 13, 2014, ARTIC hosted its “Explore ARTIC Grand Opening Celebration” to commemorate the future of transportation in Orange County. The Explore ARTIC Grand Opening Celebration was a family friendly event filled with music, food, educational tours, and information from the transportation providers.

For more information about ARTIC, visit articinfo.com and like ARTIC on Facebook and Twitter.