October, 2014

A Lesson Learned from the Guy Having Coffee With all of His Facebook friends

Coffee Meeting

Matt Kulesza has 1,088 Facebook friends.  When he was skimming through his Facebook friends to delete people he does not talk to or know, he came up with an idea that has transformed into an approximate three year project and popular blog.  Matt has embarked on a journey to meet up for coffee with all 1,088 Facebook friends.  Without intentionally trying to, Matt has reminded us the importance of connecting with others in-person.  Social media and emails are important, but good public relations professionals do not hide behind the computer.  An in-person get together provides an opportunity to learn about each other on a personal and professional level.  The influencer might share with you several story ideas he/she is working on or you may spark an idea for a future story.  The influencer might utilize your brand’s thought leader for a story, after hearing about his/her impact in the industry.  Relationships are sacred and are best built in-person.  Keeping up with a person online is beneficial, but nothing can replace that in-person connection.

Check out Matt Kulesza’s efforts on his blog, 1000+ Coffees.

 

 

The Future of Marketing and Public Relations

future image

 

In a recent Fast Company article, Jarone Ashkenazi discusses the future of public relations and its changing landscape in today’s business world.  Prior to the internet, public relations used to operate under the filter down theory and public relations practitioners relied on traditional media to get the word out.  In today’s world, public relations, marketing and social media are interdependent on each other and a brand and its audience communicate in a dialogue.   Although the storytelling aspect remains the same, measuring the tactics’ effects on sales and marketing goals is more critical than measuring impressions solely.

The future of public relations and marketing will have a huge effect on a brand if practitioners do not adapt to today’s business world.  In line with the article, La Voz Marketing recommends the following tactics to help your brand adapt to the future of marketing and public relations:

  • Write your brand’s story

Many brands have the opportunity to share their story through various online channels such as websites, blogs and social media.  Although engaging influencers and pitching news outlets is still important, you do not have to wait for someone else to share your story.  A google search that directs consumers to a problem-solving product that your brand offers will drive conversions.

  • Monitor all of your brand’s conversations online and offline

Listen to the conversations your audience is having about your brand.  You will learn about the positive aspects and things you need to improve.  A crisis can be avoided by simply listening.  Monitoring the conversations may also lead to a potential story idea for your brand’s blog and influencers.

  • Join your audience on new social networks

If your audience is active on a new social network, your brand should join the conversation.  It will help your brand in the long run.  However, we do not recommend for that you join every new social network.

  • Provide an opportunity for your audience to collaborate on content creation

A collaborative effort of content creation will engage your consumers and allow them to become a part of your brand.  For example, Doritos created the $1M Doritos Super Bowl ad contest which encouraged consumers to create a Doritos ad for the opportunity to be shown at the Super Bowl.  Besides impressing the Doritos execs, the $1M Doritos Super Bowl ad was chosen by the general public.

  • Demonstrate your brand’s value to your audience

At the end of the day, your brand must demonstrate value to your consumers.  People are utilizing and will continue to purchase your product if it’s value is demonstrated consistently.  When brand trust is proven, consumers will recommend your product to others.

Ways to Advocate During Fair Trade Month

fair trade logoAccording to the Fair Trade USA website, the purchase of fair trade products ensures quality products and a safe work environment for workers.  Purchasing fair trade products also keeps children in school and builds sustainable communities.   Fair Trade month occurs every October and it aims to raise awareness about the benefits of purchasing fair trade products.  Although there are many different types of fair trade products consumers can purchase, they are not readily available at many stores and establishments.

If your brand aligns with the values of Fair Trade, here are some ways that you can advocate during Fair Trade Month:

  • Educate yourself about Fair Trade products.  We recommend looking at the Fair Trade USA website to learn more.
  • Buy Fair Trade Products.  You can purchase fair trade apparel, chocolate, coffee, fruit and more.  All fair trade items are marked with the official fair trade logo.  We recommend Orange County coffee lovers to purchase their next cup at The Lost Bean. Also, a list of fair trade products can be found here.
  • Ask companies for fair trade products.  Talk to a manager or fill out a comment card asking for fair trade products at the store.
  • Participate in a campaign near you.  You can utilize this website to find a campaign nearby.
  • Follow Fair Trade USA on Facebook, Twitter and Instagram.  You can also join the conversation on social media by utilizing #fairtrademonth.