September, 2014

OC/PRSA 10th Annual Diversity Forum

DIVERSITY_10_Anniversary2-e1405743367778-300x282Last week we attended the OC/PRSA 10th Annual Diversity Forum, hosted by the OC/PRSA Diversity committee. At this luncheon, approximately 40 public relations, marketing and journalism practitioners listened to leading diversity practitioners share information about the progress made and what can be done to improve diversity in the workplace and the marketplace.

Moderator Richard Chang of the OC Register kicked off the discussion with Orange County Census statistics and shared that Orange County is a “majority minority city”.  Chang said public relations practitioners, journalists and marketers share something in common: “We are all trying to reach audiences.” He also stressed that we must be “very thoughtful on who we are trying to reach.”

Joe Keenan of MWW began his presentation by sharing the differences of traditional and current marketing strategies to the LGBT community.  Ads that would not have been created in years past are now running and reflect the New America.  Blurred lines exist in marketing to this coveted audience.

Lynn Jolliffe of Ingram Micro showcased how the company’s diversity objectives and strategies have increased diversity within the company.  Diversity is a component of the company’s corporate social responsibility and the company is attracting top talent because of it.  Lynn Jolliffe’s work at Ingram Micro provides an excellent model for other companies who are looking to increase their diversity.

Anne Dean, APR of Education Management Corporation, introduced statistics that will comprise 2020’s workforce and indicate the racial ethnic diversity in America.  Although racial ethnic diversity is on the rise, progress is limited for Hispanics and African Americans due to a lack of resources and lowered standards in education.  Dean stated that education drives diversity in professions and encouraged listeners to donate or offer resources to organizations that promote education equality.

La Voz Marketing congratulates the OC/PRSA Diversity Committee on its 10th anniversary and its success in the PRSA community.  We look forward to attending the next OC/PRSA diversity event.  For more information about OC/PRSA diversity events, visit http://www.ocprsa.org/programs-events/diversity/.

 

ARTIC Goes Purple for Alzheimer’s Disease

ARTICIf you drive down the 57 freeway this week, it will be hard to miss the purple glow emanating from Orange County’s premier transportation hub ARTIC. The Anaheim Regional Transportation Intermodal Center (ARTIC) joined Orange County landmarks, businesses and residents in ‘going purple’ to raise awareness about Alzheimer’s Disease.  The campaign is called GoPurpleOC and was organized by the Alzheimer’s Association, Orange County.

According to the Alzheimer’s Association website, “Alzheimer’s is a type of dementia that causes problems with memory, thinking and behavior.”  83,000 Orange County residents are currently affected by or are at immediate risk for Alzheimer’s Disease.  There are many ways to support GoPurpleOC and we encourage you to visit www.gopurpleoc.com to learn how.  In October and November, the Alzheimer’s Association, Orange County is hosting several Walks to End Alzheimer’s throughout the county.

Mark your calendar for one of the dates below and visit www.gopurpleoc.com to sign up.

Saturday, October 18, 2014     The District, Tustin

Saturday, November 1, 2014    Huntington Beach

Saturday, November 8, 2014    Laguna Niguel District Park

Saturday, November 15, 2014   Angel Stadium, Anaheim

For more information about ARTIC, visit its website, Facebook and Twitter.

Mexican Independence Day Events in SoCal

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Mexican Independence Day celebrates the end of an eleven year struggle between the Spaniards and the Natives.  On September 16, 1810, Catholic priest Miguel Hidalgo y Costilla rang the church bell in the village of Dolores.  He gave his famous El Grito de Dolores (The Cry of Dolores) where he urged the native Mexicans to take up arms against the Spaniards.  Every year, Mexicans around the world celebrate this special holiday. Here is a list of Mexican Independence Day events you can attend in Southern California.

Fiestas Patrias

September 13, 14, 2014 12 p.m.-10 p.m.

4th Street from Broadway to Minter, Santa Ana, CA

For more information, visit http://www.ci.santa-ana.ca.us/parks/DowntownStreetFestivals.asp

Mexican Independence Day

September 13-14, 2014 10 a.m.-10 p.m.    

Olvera Street, El Pueblo de Los Angeles Historical Monument, Downtown Los Angeles

For more information, visit http://www.elpueblo.lacity.org/index.htm

Fiestas Patrias

September 13-14, 2014 12 p.m.-5 p.m.

Citadel Outlets 100 Citadel Drive #480, Los Angeles, CA 90040

For more information, http://www.citadeloutlets.com/

Aquarium of the Pacific Baja Splash Cultural Festival

September 27-28, 2014 9 a.m.-6 p.m.

Aquarium of the Pacific 100 Aquarium Way, Long Beach, CA 90802

For more information, visit http://www.aquariumofpacific.org/events/info/baja_splash_cultural_festival/