August, 2014

Why Companies Should Invest in Sponsored Posts on Social Media

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According to comSource’s whitepaper, “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing”, brands reach approximately 16% of fans with an organic post.  According to Twitter, brands who tweet two or three times a day can reach approximately 30% of their followers in a given week.  By sponsoring Facebook posts and promoting tweets, businesses can reach a larger audience and ensure their posts are seen by all of their followers.  Businesses can also choose the demographic they want to reach and set a budget based on their needs.

La Voz Marketing recommends sponsoring your posts or tweets based on your business goals and the campaign you are running.  As part of this, however, you want to make sure that the sponsored posts and tweets tell the brand story with a call to action that engages your audience.  An Adaptly and Facebook study confirmed that brands who told their brand story first, before prompting a call to action post, were more likely to have increased views on their landing page and and a larger increase in sales.

For more information about paid social media posts and how to develop a social media strategy, contact us at info@lavozmarketing.com.

 

How to Engage your Consumers in Brand Storytelling

Storytelling

An Adaptly and Facebook study, called ‘The Science of Social Media Advertising’, found that campaigns that told a brand story before asking people to buy something were more effective.  The social media advertising technology firm noticed an 87% increase in people visiting the landing page and a 56% increase in subscription rates among the people exposed to the sequenced ads.

Since Adaptly and Facebook have reaffirmed the importance of storytelling in social media advertising, brands may wonder what is an engaging way to share its story.  LVM recommends structuring your story with a plot that is found throughout literature and all cultures.  Listed below are seven plot lines (and examples) that are found throughout literature, pop culture, and mentioned in the book The Seven Basic Plots by Christopher Booker.

1. Overcoming the Monster:  From David and Goliath to Harry Potter, this plot capitalizes on the story’s hero winning battles against dominant, more powerful characters.  It truly is the underdog story.

2. Rebirth:  A plot featuring second chances and renewal, characters receive a new beginning and learn from the past.  In the Disney classic Beauty and the Beast, the Beast receives his rebirth through Belle’s love and kiss.

3. Quest:  The main characters strive to reach from point A to point B and face obstacles along the way.  Monty Python and the Holy Grail best demonstrates this plot in a humorous way.

4. Journey and Return:  After the main character travels to a distant land and returns home, he or she will undergo a transformation of self-discovery.  Many people watched Dorothy undergo a transformation in the Wizard of Oz as she traveled Oz with her new friends and Toto.

5. Rags to Riches: As the struggle of poverty inspires hard work, the character manifests riches of wealth and prosperity.  Many fiction stories feature this plot line including Disney’s Cinderella.

6. Tragedy: Shakespeare is best known for telling the stories of humanity’s dark side and the vanity.  Stories such as Romeo and Juliet highlight the emotion and tragedy while telling an important message.

7. Comedy:  Everybody loves stories that make them laugh and showcase unusual solutions to solve a problem.

If you are interested in learning how brands have utilized these plots in their storytelling, LVM recommends you read this post in Ad Week. By telling your brand story with one of the plots listed above, you will identify an emotional trigger within your audience and turn them into buyers.