May, 2014

How Does Gender Affect Social Media and Mobile Device Usage?

Aside from their obvious differences, men and women do differ in their use of social media and mobile devices.  Based on research from Exact Target, Pew Research Center, and Nielsen, author Veronica Maria Jarski offers more insight into how the genders are using social media and mobile devices.  Here are the main takeaways for your convenience:

Women are more likely to use social media to:Men vs. Women - Social Media

  • Stay in touch with family and friends
  • Blog and upload/share photos
  • Seek entertainment
  • Find “How-To” information
  • Follow their favorite brands
  • Ignore advertisements on these sites

Men are more likely to use social media for:

  • Business
  • DatingMen vs Women - Ads

Women are more likely to use mobile devices for:

  • Sharing
  • Camera use
  • Games

Men are more likely to use mobile devices for:

  • Video
  • News
  • GPS
  • Scanning coupons/QR codes

The differences in how men and women use these communication channels mirrors the differences in the types of advertisements that make an impact on them.  Advertisements with more emotional content tend to be more attractive to women and those with practical, activity-related content appeal to the male audience.

Knowing your audience, and the social platforms and mobile apps holding their attention, is important to expanding your reach.  While it is important to maintain exciting and up to date information, its effectiveness is based on choosing the right channel of communication to catch your target audience’s eye.

 

National Train Day – Connecting Our Nation’s Community

Given the impact that trains have had on our nation, we will be celebrating National Train Day this upcoming May 10th!  Trains play an important role in the community at large and offer simplified connectivity in an economic and environmentally-conscious way.  They have also shaped culture nationwide and continue to drive progress and innovation.

As we watch a magnificent transportation hub, called the Anaheim Regional Transportation Intermodal Center (ARTIC), being built in Anaheim, California, we look forward to the powerful impact that this new station will have on transforming travel throughout Southern California.  Now check this out (facts and images from National Train Day website):

Connectivity – Amtrak carries approximately 31.6 million people a year, offering connecting routes to over 550 communities, many of which have no other transportation.  Amtrak’s ridership has grown by 55% since 1997 (faster than any other major travel mode) and is projected to continue its expansion.Screen shot 2014-04-19 at 3.07.08 PM

Economic – Over 90% of Amtrak’s spending is domestic.  The company prides itself on empowering American business owners by creating jobs in local communities, employing more than 20,000 nationwide.  Nearly 88% of trips are made for business purposes, helping nearly 3 million people make connections that are necessary to our growing economy.

Screen shot 2014-04-19 at 3.09.11 PMEnvironmental – Amtrak trains are 16% more efficient than planes and 34% more efficient than cars, in terms of energy used per passenger. By offering routes to 237 National Parks, historic sites and monuments, Amtrak allows Americans to venture to the great outdoors and decrease driving. With the goal in mind to reduce dependence on fossil fuels, Amtrak “plugs in” trains at layover facilities to use electrical power so the diesel locomotives can be shut down. Doing so minimizes engine idling and saves fuel while trains are being serviced.

Cultural – Trains are part of our culture in more ways than one. Did you know Mick Jagger’s first Instagram photo was on Acela Express from New York to Washington, DC? Or that Alexis Ohanian, founder of Reddit, created the idea behind the company on Amtrak?  Historically, sports teams that are known to ride the train tScreen shot 2014-04-19 at 3.07.50 PMo away games include the NY Rangers, Boston Red Sox, Atlanta Braves and the NY Knicks.

Perhaps you’ve heard of #metro or #metrolink, the  region’s passenger rail system that connects major cities from northern to southern California.  If you’ve never taken the train in California, you are missing out!

Learn more about National Train Day on its website (www.nationaltrainday.com) and connect with them on Facebook to stay updated on the latest news.

LVM President Named ’40 Under 40′ Honoree by OC Register Metro

S.Kaszton_1_0H5A1004_cropThe OC Register Metro today announced its ’40 Under 40′ list, which honors 40 individuals, under the age of 40,  as Orange County’s most interesting and highest achieving individuals.  We proudly announce that our President and Founder, Stacey Kaszton, has been chosen as one of the honorees featured in the May 2014 issue of OC Metro (available now on stands).  Alongside her peers, Stacey is being recognized as a fabulous, forward-thinking leader that is driven, passionate and accomplished in business and philanthropy.

Read the full article on Stacey here.

The OC Register Metro will celebrate all #40UNDER40 honorees at an invite-only reception on Thursday, May 15 at the Chuck Jones Gallery in Costa Mesa.

OC Register Metro 40 Under 40 AwardAs the region’s only leadership-focused glossy magazine, OC Register Metro is published for Orange County executives, entrepreneurs and professionals and aims to bring readers inside the lives of the most interesting and accomplished individuals in the county.

Congratulations Stacey!  We know this is just the beginning for you!