April, 2014

Newport Dunes

What’s The Good Word?

YOLOUnderstanding your target audience is the first step to successful communication.  To ensure you reach them, you have to speak their language.  So, what’s the good word?

From a recent post by Cassandra Daily, a site powered by the research, insights and global trendsetter network of The Intelligence Group, we learned some of the latest vocabulary being used by Gen Y/Z today.  Certainly some of these are new for you as well!

YOLO = You only live once.  Example: “Let’s go skydiving at night. YOLO!”

Okay, you’ve probably seen this a few times…but if you weren’t sure of the meaning, now you know!

Havishamin’ = To sit at home by yourself wishing you were out having fun (references Miss Havisham from Great Expectations).  Example: “What are you up to tonight?” “Oh, just Havishamin’. That guy said he would call but no word from him yet.”

Bare = A lot, without good reason.  Example: “You have bare likes on your profile picture.  Whats up with that?”

Swerve = to move, leave or scram.  Example: “I told her to swerve after she made that rude comment.”

Got me feelin’ some type of way = Phrase used to describe what one feels when something brings up an outpouring of otherwise hard to describe emotions. Example: “I lost my phone, and it’s got me feelin’ some type of way.”

Remember, never underestimate the importance of knowing how to speak to your audience.  People are responsive to those who know and understand them.  You can’t apply one communication formula across the board.  To have success you must develop a ‘voz’ or voice that is authentic and truly engages your customers.  Let La Voz Marketing help you develop your voice.

The Tools To Dominate SEO Are Here

SEO“The Internet will not promote your content for you. It’s not that good yet and likely never will be.”

In an article written by Kevin Bailey, CMO of Digital Relevance, Bailey eplains the critical role that SEO strategies play on the survival of businesses. “Effective content promotion takes great content, thorough media research and lots of outreach sweat,” said Bailey. What exactly does this mean for companies striving to grow their online presence? Online rankings are affected by what companies claim about themselves on their website, and by what is said about them on other sites, (off-site SEO). Google’s algorithm heavily weighs the off-site content, when ranking sites on it’s platform. While such content was heavily influenced by spammers in the past, contorting Google’s process, due to algorithm updates – this is no longer the case. The links that drive traffic back to company websites result in real business, and can even be measure in real-time. This allows companies to accurately determine which efforts are deemed successful and worth while to their growth, and those which are not.

What was once a smattering of content laced with key words and back-links hoping to increase rankings, is now a calculated and strategic system. Moz has emerged as one of the most prolific SEO software companies, acting as an endless resources to companies by tracking back-links, visitor traffic, keyword searches, organic traffic and more. It is beginning to reveal to its audiences the impact that effective SEO strategies can have on businesses’ success nationwide and even worldwide. Savvy PR specialists are jumping at the opportunity to utilize the endless opportunities that SEO tools such as Moz have to offer, in order to grow their clients to their potential.

Here at La Voz Marketing we know the capabilities of these innovative online marketing tools and specialize in developing strategies to re-brand your business and increase SEO. To learn more about the possibilities that are available to you and how LVM can help your brand build its online presence, visit us at lavozmarketing.com.