November, 2013

The Importance of Showing Gratitude

thankyouWhen the overplayed holiday commercials sweep across every screen this time of year, are we reminded to be “thankful” and show gratitude to those around us?  More importantly, are we taking the time to do so? Thanking someone can be such a simple act, yet it is often forgotten in the business world.  Of course, when a successful business deal or proposal takes place, both parties will often thank one another. However, when a proposal is refused or when a situation is less than successful for all, a thank you can easily be forgotten. Acknowledging the work that has been delivered and the relationship that has been formed is a vital part of any interaction. Thanking someone for an opportunity can mean a great deal, and moreover it could translate into future business.

Why is this so important?

Most will agree that saying thank you is a very simple gesture that can go a long way. Making the effort to do this in our personal lives can be very influential as well. When people are recognized for their efforts and kindness, they are rewarded in a way that is heartfelt and unique. An article written by Robert A. Eckert, former CEO of Mattel, for the Harvard Business Review highlights his tips for showing thanks and the importance of showing gratitude. He felt that when he said thank you more often, the effects were obvious: people showed up to work aiming to do a good job. Eckert summarized his advice for showing gratitude (in the business world in particular) into five important points:

– Set aside time every week to acknowledge people’s good work.

– Hand-write thank-you notes whenever you can. The personal touch matters in the digital age.

– Punish in private; praise in public. Make the public praise timely and specific.

– Remember to cc: people’s supervisors. “Don’t tell me. Tell my boss.”

– Foster a culture of gratitude. It’s a game changer for sustainably better performance.

While thoughtful gestures are truly the reason of this season, many forget to stop their busy lives to genuinely show gratitude where it is due.  So to that point, on behalf of the team here La Voz Marketing, we would like to express our sincere appreciation to our loyal clients, our dedicated co-workers and for the opportunity to do what we love on a daily basis.  Thank you for your continued support!  Have a wonderful Thanksgiving Holiday!

 

 

Waze – The Latest Mapping, Traffic and Navigation App

waze2Built specifically for the iPhone and iPad, Waze is a fun, community based mapping, traffic and navigation app.  It is designed in a way that allows users to connect with other drivers nearby to outsmart traffic, save time and money, and improve everyone’s daily commute. What makes this app unique from others is the collaboration aspect – it helps drivers avoid frustrating traffic or sneaky police traps and allows them to share new routes.

How does it work?  After typing in your destination address, you just drive with the app open on your phone and it passively contributes traffic and other road data. Drivers may also take a more active role by sharing road reports on accidents, police traps, or any other hazards along the way (helping to give other users in the area a ‘heads-up’ about what’s to come). In addition to the local communities of drivers using the app, Waze is also home to an active community of online map editors who ensure that the data in their areas is as up-to-date as possible.

The most recent version (3.7.6) has been released offering voice-based search for addresses and places in 45 different languages, as well as improved settings and enhanced support for iOS7. Being very user friendly, Waze seems to be making an impact in the GPS world by offering a more cohesive navigation system all together.

We are excited to see how this new app performs and grows in popularity!  Thanks to our good friend Julie at Waze for giving us the run-down.

 

Determining your Social Media Strategy – What Will Work for your Business?

socialmedia4Social Media is a part of everyday life. Utilizing it for your business can be extremely worthwhile; yet deciding which network can benefit your business or organization, and how to use it most effectively, can be daunting. It is important to choose carefully.

An article published by the International Association of Business Communication, (IABC), clearly lays out the four major social networks and how they are best used. These general guidelines are a great resource for businesses seeking ways to improve their online presence.

Facebook – Being the most widely used social network, Facebook is an ideal platform for most businesses. The main factor in how businesses leverage Facebook is content. A B2B company should focus on becoming a resource for both professionals in their field and current and prospective customers. This involves posting timely and useful articles that pertain to target markets and topics that will interest and engage employees within the targeted fields. Smaller, local companies and B2C companies can do well by posting coupons, new products, or tips for using their products on Facebook.

Twitter – The micro-blogging platform, that entails much more frequent posting, is usually a better resource for B2C and B2B companies that aren’t strictly local. Maintaining a company Twitter account requires assigning an employee (or group of employees, for larger organizations) to monitor what users are tweeting about the brand. Those responsible must also be actively answering questions, providing customer support, and sharing content and information about an organization’s products and services. The main objective is to continuously participate in discussions about one’s given industry.

LinkedIn – Primarily a personal networking tool, utilizing LinkedIn as a company is more about leveraging individual employee profiles than continuously working on your organization’s page. It is important to update the company’s profile and to have employees share company blog posts, new product or service announcements, and occasional articles relevant to the industry on their personal pages. Generally, employees should be left to manage their own LinkedIn accounts, while of course keeping in mind that they represent the company.

Pinterest – Pinterest, a photo-sharing network, has experienced explosive growth since its start. However, the sector of organizations that should have a Pinterest profile remains relatively small. As a general rule, e-commerce companies will benefit greatly from having a Pinterest profile and “pinning” their products onto separate but relevant boards. Many B2B companies and blogs find this strategy successful as well. The main goal is to find balance between pinning company products, while also being a creative inspiration to others.

At La Voz Marketing, Social Media is one of our specialties! Let us enable your company to authentically participate in the social conversation by developing a customized social media strategy for you and developing a meaningful, social relationship with your target audience.

 

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OC Public Relations Society of America Receives 2013 Diversity Award

The Orange County Chapter of the Public Relations Society of America (PRSA) has been recognized for embodying and demonstrating key values in diversity with the 2013 Chapter Diversity Award.

OCPRSA_logoThe award, presented at the PRSA 2013 International Conference Diversity Mixer in Philadelphia, is given to individual PRSA Chapters that exhibit diversity and represent movement to the betterment of diversity. By recognizing efforts of the Chapter, the award also contributes to advancing diversity.

Contributing to the OC Chapter’s success was this years 9th Annual Diversity Forum, which took place this past September. The event was titled “Don’t Get Lost in Translation: How to Decipher Cultural and Generational Shifts” and acted as a development resource to educate both student and professional PR specialists regarding diversity initiatives and best practices.  The event was moderated by Los Angeles Times reporter Anh Do, known for her coverage of multicultural communities. Other speakers included executives and business leaders in their field who spoke of their involvement in the outreach of growing cultural diversity.

La Voz Marketing proudly congratulates its local chapter OCPRSA on this important recognition!  PRSA is the largest professional organization serving the U.S. public relations community. Their mission is to “advance the profession and the professional” by providing news and information, continuing education and networking opportunities.  At La Voz Marketing, we strongly believe in the business value of Public Relations, advocate for greater diversity among our fellow professionals, and support our clients in developing and executing diversity initiatives through our multicultural marketing expertise.