April, 2013

Recap & Highlights from Hispanicize 2013, The 4th Annual Latino Trends Event of the Year

Hispanicize

LVM recently traveled to Miami Beach, Florida for Hispanicize 2013, an important annual event that brings together professionals that are focused on the Latino market within social media, public relations, advertising, journalism, film and music.  After engaging in five full days of education, entertainment, and rekindling with colleagues, clients, bloggers and journalists, we returned home to California exhausted and fully inspired!   Here is a recap and some of our favorite highlights from the 4th Annual Latino Trends Event of the Year:

Hispanic Market Trends 2013: Top Marketers took an In-Depth Look at the Cultural and Marketing Shifts

In the midst of an ever growing digital revolution, the Hispanic and multicultural marketing world is experiencing massive change.  At a time when major TV networks are being launched, social media is exploding and bicultural marketing is finally taking off.  Speakers from AARP (Raquel “Rocky” Egusquiza), Sherwin-Williams (Jason Riveiro) and Target (Nydia Shagun) helped us understand how senior Hispanic and multicultural brand executives are tackling these and other pressing questions of the Hispanic market industry. We also gained insight on:

  • The top cultural trends Hispanic marketers are paying most attention to
  • Social media strategies and tactics that show the most and least potential with brands
  • Potential marketing implications of changes in the immigration policies
  • Latino trend setters brands most admire in music, film and culture
  • What brands REALLY think about the major realignments going on at the major Hispanic TV networks
  • How brands are aligning their digital strategies with their non digital platforms

Hollywood Icons Take Part in The Adelante Movement: The Wisdom of Latina Legends

We’re still spinning from The Adelante Movement luncheon, hosted by the inspiring Nely Galan, founder of The Adelante Movement, and featuring Hollywood icons Rita Moreno and Charo. Presented by The Coca-Cola Company, these legends provided us with their insights regarding economic and personal empowerment, career and financial success, as well as health, wellness and longevity.

“I have firm faith in the untapped potential of women at home and around the world,” proclaimed West Side Story Actress, Rita Moreno.  “We are not victims…we are agents of change…drivers of progress…makers of peace…all we need is a fighting chance.”

The Leading Conservative & Liberal Voices of Hispanic Journalism

In the wake of the 2012 Presidential election, the Hispanic voting bloc has become an increasingly important one with major ramifications on our nation. Every day and on almost any network, one can witness an intelligent and prominent Latino voice offering perspective on the issues of the day. Immigration reform is heating up, more Latinos are represented in Congress than ever before, Democrats are pushing legislation on various fronts dealing with Latino issues and the Republican National Committee recently announced outreach to Hispanics as their single biggest focal point in the years ahead.

Speakers from FOX News (Rick Sanchez), The Jeffrey Group (Mike Valdes-Fauli), Dewey Square Group (Marla Cardona), Capital Gains (Carlos Currbelo) and El Show de Fernando Espuelas (Fernando Espuelas) discussed these debatable topics facing our nation.

We were continually impressed by the caliber of speakers, brands and media that we engaged with at Hispanicize 2013 and look forward to next year’s event!  For additional insights and key takeaways, check out Manny Ruiz’s (Founder of Hispanicize) overview “Key Takeaways, Memories and Other Highlights from Hispanicize 2013“.   Gracias por todo Hispanicize 2013!

LVM to Participate in ‘Searching for Cesar Chavez’: A National Live-Streamed Event at Hispanicize 2013

Cesar Chavez

We are thrilled to participate in the ‘Searching for Cesar Chavez’ event at Hispanicize 2013 in Miami!  The National Town Hall live-streamed event, hosted by Hispanicize 2013 and the Friends of the American Latino Museum, will take place on April 13th and involve national experts, media and elected officials.  Honoring the 20th anniversary of Cesar Chavez’s passing and just months after the presidential election in which U.S. Hispanics cast the decisive votes, the event will tackle one of the most common questions Latinos often ask themselves: Who is our modern day Cesar Chavez?  A Pew Hispanic Center survey from a recent article suggests that Latinos believe they do not have a national leader and could be losing opportunities by not having a strong, dynamic national spokesperson.

“With over 50 million American Latinos in this nation, strong Latino leadership is vital to ensuring our community’s voice is heard,” said Cid Wilson, Board Chair for the Friends of the American Latino Museum, in a recent article from Hispanicize. “We are proud to partner with Hispanicize for this panel that will highlight our cultural leaders throughout history while building recommendations to nurture the leaders of tomorrow.”

Set up as an interactive town hall stylized meeting, the event will live stream to the Friends of the American Latino Museum’s 325,000 subscribers (including over 250,000 Facebook and Twitter followers).  This ‘cultural summit’ will discuss where Latinos truly stand in America today and conclude with actionable steps that could help change history.

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Orange County’s ‘Real’ Food Market In Downtown Santa Ana

It’s about time Orange County had its own real market and what better place than in the heart of Orange County: Downtown Santa Ana. Consisting of a diverse mix of trendy restaurants, art galleries, craft cocktail bars and a revitalized theater, Downtown Santa Ana has positioned itself as Orange County’s true ‘Downtown’. As Downtown Santa Ana is quickly becoming a central city hub, it makes sense to have a central market. With this in mind, the redevelopers of the area are planning to create a large market space to be built over the next year or so.

Downtown Orange CountySet to open in early 2014, East End Partners are looking to turn the area along East Fourth Street, formerly called the Fiesta Marketplace, into an open food market (they’re still working out a catchy name for it). The idea is to have a dozen small-scale restaurants, similar to ‘fondas’ found in a Mexican mercado. There will be specialty kitchens, like a gluten-free kitchen and a confectionery kitchen, for smaller-scale projects. These kitchens would act as incubators for people whose business models are too large for the cottage food law but too small for traditional commercial kitchens.

The market part will be created to emphasize local artisans. It will even have it’s own butcher shop run by Michael Puglisi, who rose from in-house butcher to sous chef at Bouchon in Beverly Hills. Much of the food for sale will come from the commercial kitchens and include a demo space as well.

We are excited to support the growth of Downtown Santa Ana and look forward to what this Food Market has in store come 2014!

Article Source: OCWeekly.com