December, 2012

Insights on Pinterest Business Pages

How To Guide for Pinterest Business PagesDid you know Pinterest is now offering new features and resources for businesses?  We would like to share a few insights on this topic, based on recent information we received from Melanie Duncan, a well-known Pinterest marketing expert.  Feel free to contact us if you need help deciding if Pinterest is the right social media outlet for YOUR business!

What Is Pinterest?

Pinterest is a virtual pinboard of interesting things you find on the web. Ideas and images are retrieved from other sites and ‘pinned’ to one’s ‘pinboard’. These ‘pins’ or collection of ideas are than ‘re-pinned’ to other users pinboards, thus circulating the original link and allowing it to become extremely viral. Pinterest has become increasingly popular because there are no ads, making it an excellent traffic referral source because you have the user’s full attention. With over 10 million Facebook connection users and 10 million unique visitors, Pinterest is driving more traffic to websites than YouTube, Google+ and LinkedIn combined.

What to Pin?

  • Original content that links back to your website
  • Infographics – these provide value, establish credibility, and build a relationship
  • Checklists – because tall, long images are more likely to be re-pinned
  • Tutorials – have a 42% higher click through rate
  • Pins with text – add text to your image to describe pin, so it is easily understood
  • Videos from YouTube – videos receive strong responses (comments, share, traffic, etc.)
  • Clever captions – to get more people to click through to site

Secret Boards

Pinterest now allows users the option to create up to 3 Secret Boards: this means that when you add a pin, it won’t show up anywhere else on Pinterest. Users then have the option of adding clients, employees or anyone else to view their secret board. This option provides a great way to collaborate with your team and draw up ideas and inspiration!

Feel free to contact LVM if you would like to learn more about creating an official business account on Pinterest!

Merry Christmas from LVM!

We wish you a Merry Christmas!  We are so grateful for our awesome clients and to those who have supported us throughout the year.  Thank you for making 2012 so memorable.

As the American singer and film actor Bing Crosby so wisely said, “Unless we make Christmas an occasion to share our blessings, all the snow in Alaska won’t make it ‘white’.”

We hope you enjoy this special time with your family and friends.  Sending you warm wishes for the Season and a Happy New Year!

 

PR Divas Holiday Party for Hands Together

‘Tis the season for Holiday Parties!  LVM recently gathered with fellow PR Divas for a holiday gathering in support of literacy through Hands Together, a center for children and their families.

Hands Together provides the highest quality early education and care to families of the working poor who are striving to gain stability, improve their lives, and emerge from poverty.  More specifically, they aim to enhance academics for preschoolers in order to better prepare them for elementary school. They believe that a preschool education is crucial for long term development and every child should have access to quality early childhood education regardless of economic status. To contribute to this worthy cause, PR Divas collected children’s books from every attendee at their Holiday Party as a donation to Hands Together.

PR Divas is a group of OC-based, Public Relations professionals who support each other and share resources, opportunities, experiences and more.  Thank you to all the ‘Divas’ who planned this wonderful holiday gathering!  Merry Christmas to all!

LVM & TPBOC Celebrate the Holidays at the Jonathan Club

We recently celebrated the Holiday Season with our client The Private Bank of California at their beautiful holiday party in the heart of Downtown Los Angeles.  The event took place in the elegant and famed Library of the Jonathan Club, an establishment whose core values of excellence and camaraderie ring true with the Bank.

Guests were treated to hors d’ oeuvres and holiday libations and participated in a special raffle that helped garner food donations for the LA Regional Food Bank.  The night also commemorated a special milestone for the Bank – seven years of success!  We are very proud and thankful to have had the opportunity to support the Bank over the past few years and look forward to seven more years of success!

To express their appreciation, the Bank donated funds, on behalf of their clients, to the LA Regional Food Bank – a donation which will provide for 20,000 meals for the hungry throughout Los Angeles County.

A special thank you to the Bank for including us in the festivities!

LVM Attends OCHCC 2012 Holiday Mixer

La Voz Marketing recently attended the Orange County Hispanic Chamber of Commerce (OCHCC) Holiday Mixer, held at the Hyatt Regency Irvine on December 13th. Also in attendance, under the banner of the Orange County Leadership Symposium, was The Association of California Cities-Orange County, The Building Industry Association – Orange County Chapter and the Orange County Business Council.

We were treated to festive spirits and food and truly enjoyed catching up with our OrangeCounty colleagues.  A special thank you to the Orange County Hispanic Chamber of Commerce for hosting such a wonderful event!

The Orange County Hispanic Chamber of Commerce represents the interest of and provides access to Orange County’s 30,000 Hispanic-owned businesses. To learn more on OCHCC, including future events, please visit ochcc.com.

Incipio Audio Collection Featured In Boston Herald Holiday Gift Guide

Incipio’s audio collection was recently featured in the Boston Herald Holiday Gift Guide and praised for being an inexpensive audio option for those looking for headphone solutions.

The retro-styled Incipio f38 Hi-Fi Stereo Headphones were mentioned for being durable and providing plenty of fullness. In addition to the headphones, the trendy Incipio f10 Hi-Fi Stereo Earbuds were acknowledged and well received for having a thin, flat cord that tends not to tangle as easily as thinner cords.

In conclusion, the Boston Herald complimented Incipio audio products for being well-made, feeling good and sounding better than you’d expect for the money you paid.

Great product, Incipio! The entire article can be viewed at bostonherald.com.

2013 Marketing Trends and Predictions

As the year comes to a close, we are prompted to reflect on all the changes that took place in the field of marketing in 2012.

We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 Billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

So what’s in store for the next year?  We found the guide ‘20 Marketing Trends & Predictions for 2013 and Beyond‘, created by HubSpot, to be very informative.

Gazing into the future of marketing, here are a few of the trends they predict:

“Campaigns” Fade Out, Real-Time Marketing Is In: We’ll start to see best-in-class organizations utilize more real-time events and triggers that are based on inbound marketing activity and not push-marketing, or outbound campaigns.

Inbound Marketing Grows Enterprise-Wide: Every interaction your sales, HR, customer, development, finance, and executive teams take online is a way to promote your brand, products, or services. As a result, almost every employee will turn into an inbound marketer.

Know Thy Customer:
Over the next year, it will become an increasingly important initiative for CMOs to invest in technology that compiles customer data in a way that is more easily measurable and actionable.

Marketing Becomes More Accountable for Revenue Generation:
Marketing activities will not only be measured on traffic and lead generation, but will further optimize processes that directly impact sales growth.
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La Voz Marketing Attends Mingle and Jingle Holiday Mixer

La Voz Marketing kicked off the holiday season with a Mingle and Jingle Holiday Mixer, hosted by six professional Orange County associations: PCE, OC/PRSA,  OCAMA, IABC/OCOC Ad Federation, and SoCal BMA.  The mixer, held at Andrei’s Conscious Cuisine, was a great way to spend time with friends, colleagues, and leaders within the Orange County marketing community.

Guests were treated to festive hors d’oeuvres, desserts and drinks, as well as an exciting raffle and live auction program.  It was a fabulous evening filled with great conversation and lots of holiday cheer.

We want to extend a big ‘Thank You’ to our hosts, which you can read more about below:

PCE: Members of the Professional Communications Exchange are independent consultants and senior-level practitioners in marketing, advertising, PR and related fields. Its website has been a source of qualified freelancers for many different projects since the group’s founding in 1994. thecommunicators.org

PRSA/OC: The Orange County chapter of the Public Relations Society of America is one of the more dynamic chapters of the national organization, the nation’s largest association of PR professionals. PRSA members are from business and industry, PR counseling firms, government agencies, educational institutions, trade and healthcare groups and not-for-profit organizations. ocprsa.org

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The Hispanic Influence On American Culture

As Hispanic culture continues to populate mainstream America, a new research study by Conill reveals where this effect is taking place and which groups are most affected by its influence.

The study, titled The Hispanic Influence on American Culture, shows how people of all demographics see the country changing based on the infusion of Latino culture, which now make up roughly one in six Americans.

“We set out to better understand how Hispanic identity might evolve over time,” said Conill Chief Strategy Officer Verena Sisa. “For example, do Hispanics see themselves as agents of change? What are their views on balancing their distinctive heritage with the pull of the mainstream? We also wanted to know where their perceptions diverged from non-Hispanics.”

The study revealed surprising and not-so-surprising truths:

  • Food, music and sports were confirmed as the greatest areas of influence by Hispanics and non-Hispanics alike.
  • Discrepancies arise when it comes to beauty and style.
  • Hispanics and non-Hispanics agree that the diversity of Hispanic culture in the U.S. is not well understood.
  • Despite the fact that Hispanics over index in the use of technology, the two areas where Hispanic influence is perceived to be the weakest by non-Hispanics are technology and the internet.
  • Only 1 in 10 of all respondents believes that Hispanics are “Extremely Safe” living in the Unites States.

The information from this study was originally posted on hispanicize.com.

To view the full study, click here: The Hispanic Influence on American Culture.