October, 2012

Downtown Inc. Featured in Orange County Business Journal

Our Client, Downtown Inc., was featured on the front page of this week’s Orange County Business Journal and praised for contributing to the recent Downtown Santa Ana growth by offering workshops through the business improvement district.

Within the article, reporter Kari Hamanaka captured the current and projected shifts in Downtown Santa Ana. Downtown Santa Ana’s new landscape, which began to take shape in 2009, is due in large part to Costa Mesa-based S & A Management LLC, a major property owner who invested $5 million in renovations along 4th Street, the heart of entertainment and retail for Downtown Santa Ana.

“We are close to a critical mass … we’re not at a critical mass,” said Ryan Chase, whose father runs S & A Management LLC. S & A manages about 235,000 square feet of Downtown Santa Ana’s retail and office space. “A critical mass is where someone can come and spend the whole day here and see a concert and get lunch and shop. I think we’re at that point where we’re just about to explode, but there’s a few more things that need to happen.”

The growth in Downtown Santa Ana has increased significantly, as 40 new businesses have opened over the last three years. This recent shift led to a nod from OC Weekly as Orange County’s Best Downtown for what the area is today: a “perfect” mix of both the old and the new.

Downtown Santa Ana tenant, Nydia Paredes, owner of the Princess Bridal and Quinceañera Shop, shares her approval for the new Downtown:

“This is such an amazing time to really be here. I just feel there’s been a boom of something. What that boom is going to explode into, I’m not sure, but it’s an exciting time for all of the merchants down here, and I wish they could all understand that.”

Excerpts from this post were pulled from the original article, which can be read in its entirety here: newsletter.downtown-santaana.com

La Voz would like to specially thank journalist Kari Hamanaka for visiting Downtown Santa Ana and for her efforts to shed light on this important Orange County community while portraying the multifaceted landscape and vibrancy of the area.

For upcoming events and more information, ‘Like’ Downtown Inc. on Facebook here: facebook.com/downtowninc

Incipio Announces Case Collection for the iPad Mini

It’s here! This week, Apple announced it’s newest device, the iPad mini and Incipio was quick to respond, releasing it’s first line of iPad mini cases – the LEXINGTON, LGND, NGP and top-selling feather. These four cases are available for pre-order online at Incipio.com and will soon be in retail stores nationwide.

The new iPad mini has everything the previous generation iPads have, just fitted into a smaller space. The iPad mini not only has a smaller 7.9 inch display (the iPad 2 has a 9.5 inch display), it also has an astonishing 10 hour battery life, advanced Wi-Fi that is twice as fast and access to fast data networks around the world. Another great aspect to the iPad mini is that all the apps made for the previous generation iPads work with the iPad mini!

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Client Profile: The Private Bank Of California

The Private Bank of California is a full-service bank that specializes in Private, Entertainment and Business Banking and caters to a select group of individuals and private companies. The Bank is a member of the FDIC, chartered in California and administratively headquartered Los Angeles.

The Bank has Branch Offices in Century City, Hollywood and Orange County, as well as a Loan Production Office in Downtown Los Angeles. The Bank was founded in 2005 to provide services to select clients and private companies. They take pride in offering the highest level of customer service, provided by a distinguished team of relationship managers with expertise entertainment, business and private banking.

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Vote Incipio as iLounge’s Apple Accessory Maker of the Year

PLEASE VOTE for our client Incipio®, who was just nominated for Apple Accessory Maker of the Year in the iLounge® 2012 Readers’ Choice Awards!  iLounge’s annual Readers’ Choice Awards give third-party developers, like Incipio, the opportunity to receive recognition for their exceptional work throughout the year.

Vote for Incipio as Apple Accessory Maker of the Year by visiting the official voting link at surveymonkey.com.

Results are determined by the thousands of readers who cast their votes on the iLounge official website, iLounge.com. Within the short, four question survey, readers will have the opportunity to vote for Apple’s top product of the year, iPod/iPhone/iPad accessory developer of the year, iOS application developer of the year and iOS game developer of the year. Voting is limited to one vote per IP address and can be cast until 12:01AM EST on Saturday, October 27. The Readers’ Choice Award recipients will be published on November 1st, in the 2013 iPhone + iPod Buyers’ Guide.

Tips from LatinoWire’s Expert Hispanic Media Panel

The LVM team recently participated in an informative webinar, hosted by LatinoWire, which offered tips from media experts within the Hispanic field.  The webinar delivered insights from key reporters from Vista Magazine, Fox News Latino, Servicio Hispano at Efe News Services, and NBC Latino. We were able to take away plenty of helpful tips and are happy to share some of them with you now:

Marissa Rodriguez – Vista Magazine

  • Vista Magazine is a 27-year-old magazine, catering to Latinas and helping them “live the good life made simple”. The magazine acts as a resource guide for living an organized, streamlined and fulfilled life.
  • Focuses on simple solutions for everyday challenges, with an inspirational and aspirational tone.
  • Best pitches are those about people or things that show how to make lives easier, ideally featuring Hispanic spokespeople or sources, showing how they relate to Latinos.

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Incipio Runs ‘Case For A Cure’ Event Throughout October

For the fifth year in a row, Incipio is running its Case For A Cure event which fundraises to support the fight against breast cancer. Throughout the entire month of October (which happens to be National Breast Cancer Awareness Month), Incipio will donate 20% of each pink accessory purchased online at Incipio.com to The Breast Cancer Research Foundation® (BCRF).

“We are proud to contribute and bring awareness to this important issue for the fifth consecutive year,” said Andy Fathollahi, Chief Executive Officer of Incipio. “The Breast Cancer Research Foundation is sincerely motivated and dedicated to the cause and we hope our efforts will make a difference in their ongoing fight to end breast cancer forever.”

Indulge in your favorite pink Incipio product for your smartphone, tablet or MacBook at incipio.com/pink-products and show your support. Together we can increase funds and public awareness, all in hopes of finding a cure for breast cancer.

To learn more about BCRF’s mission visit Bcrfcure.org.

By the way, Incipio’s Case for A Cure event was recently featured on GeekSugar.com. Read their piece here: ‘Outfit Your Gadgets in Incipio’s Pink Gear For a Cause’.

Obama v. Romney Debate – Most Tweeted Event in U.S. Political History

After last night’s U.S. presidential debate, it’s safe to say that many viewers took to Twitter to express their views and opinions, making it the Most Tweeted Event in U.S. Political History. In total, the debate between U.S President Barack Obama and Republican presidential candidate Mitt Romney generated 10.3 million tweets in 90 minutes – shattering records set by this year’s Democratic National Convention and Republican National Convention, according to @gov, the Twitter feed for the microblogging service’s government and politics team.

The debate, now said to be the most tweeted about event in American political history, generated the most Twitter buzz when Jim Lehrer responded “let’s not” when Romney requested a topic, Obama joked that “I had five seconds’ when Lehrer gave the time limit and during the discussion about Medicare and vouchers.

Sesame Street’s ‘Big Bird’ was probably the breakout topic of the evening. After Romney admitted that he “loves Big Bird,” but would still cut subsidies for PBS, Big Bird became a top trending topic, producing a quarter million tweets.

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