Your 
brand is your most important asset. It links your product/service to your customers and tells them what you promise and what you stand for. Due to technology and globalization, consumers now have more product/service choices than ever before! On top of this, social media has greatly altered the relationship between brands and consumers. Now, the power to define and control a brand is shifting from businesses to individuals.
Here are a few examples of how to establish your brand through other areas of marketing, obtained by HubSpot article titled, ‘7 Reasons Branding & Design Play a Vital Role in Your Marketing:
Brand Style Guide
Brand style guides are crucial in your companies branding process. Once your brand establishes a unique style and differentiation, it is important to maintain that specific style and branding consistency. With a brand style guide, you can help make everyone in your company look professional, even those non-brandy and non-designery people. Use your brand style guide within all creative collateral and communication elements like blog posts, templates, presentations…everything! Establishing what’s expected and giving employees the tools to re-create these elements helps reinforce and maintain your brands new image.
The future of our beloved marketing industry is changing fast! Below are some interesting stats that paint a picture on the future of marketing, particularly in the world of Social Media, Mobile Marketing and Dynamic Content…
Shortly after Apple announced the release of its much anticipated iPhone 5 yesterday, 
In September 2012, LinkedIn announced a new look for its Company Pages. From a usability perspective, this release became an effort in bringing a better experience to LinkedIn members. So how does one use these new LinkedIn Company Pages for Marketing?
