August, 2012

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Labor Day Weekend Events in Orange County

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The official End-of-Summer holiday AKA Labor Day is quickly approaching! If you don’t have any plans and are looking for something to do during the 3-day holiday weekend, here are some fun Labor Day Weekend events in Orange County. Events derived from the OC Register’s Events Calendar.

August 31- September 2

Orange County Cruisin’ Association, Inc will hold its 30th annual “Great Labor Day Cruise.”

The event is located at the Orange County Fairgrounds in Costa Mesa. The Great Labor Day Cruise is a family event, with activities for kids, including a model car contest, wild wagons display, face painting and more. Also, OCCA, Inc will hold a silent auction with 100% of the proceeds going to the Wounded Warrior Project.

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Inbound Marketing vs Outbound Marketing

FB Example of Inbound MarketingToday, more and more companies are trying to determine the best way to connect with their target audience without spending a fortune. With the economy the way it is, it is even more important to understand different marketing techniques out there, like the difference between inbound marketing vs outbound marketing and how to best implement them.

There are two types of marketing: Outbound Marketing and Inbound Marketing. Outbound Marketing occurs when a marketer pushes their message out to the public, in hopes that it resonates with at least one of the intended targets. Some examples of Outbound Marketing include trade shows, seminars, email blasts, purchased lists, cold calling, telemarketing and advertising.

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Apple in Talks to Acquire Pinterest Competitor, The Fancy

Apple is in talks to compete with Pinterest by acquiring its rival, The Fancy, a fast-growing social commerce site.

For those wondering what this new Pinterest competitor The Fancy has to offer, here’s a brief overview of the New York based site. The Fancy is more of an ‘act now’ type of site vs. Pinterest, a ‘dream on’ type of site. Pinterest is filled with great DIY ideas, images of exotic destinations and scrumptious recipes. The Fancy, on the other hand, is more of a shopping site with a unique layout.

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Hispanic Heritage Month 2012: Sept. 15th – Oct. 15th

Flags For Hispanic Heritage Month

Hispanic Heritage Month is fast approaching! Considering our passion for the U.S. Hispanic market, we thought it fitting to recognize the culture and traditions of those who trace their roots to Spain, Mexico and the Spanish-speaking regions of Central America, South America and the Caribbean.

In September 1968, Congress authorized then President, Lyndon B. Johnson to announce National Hispanic Heritage Week. This cultural celebration would take place during the week that included September 15 and September 16.

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Social Media’s Role in the Olympics

Social Media’s Role in the OlympicsThe Flying Squirrel, the Fab 5, the Most Decorated Olympian, Misty and Kerri – these are just some of the many topics that were highlighted in the 2012 Summer Olympic Games. In this day and age, with social media as the focal point of communication, you’d think that advertisers might have thought to integrate social media into their ad campaigns during the Olympics. This was not the case…

According to A.T. Kearney, 50% of the Olympic advertisers made no reference to social media in their ads. Only 10% of advertisers had links to their social media sites from their ads. With that said, half of the advertisers got it right. But what happened to the other half?

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